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Strategic market management / David A. Aaker

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley, cop. 2008Edition: 8. edDescription: xiii, 322 s. : ill. ; 23 cmISBN:
  • 9780470056233 (pbk.)
  • 0470056231 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .A25 2008
Other classification:
  • Qblb
Contents:
Strategic market management : an introduction -- pt. I. Strategic analysis: External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Case challenges for part I -- pt. II. Creating, adapting, and implementing strategy: Creating advantage, synergy, and strategic philosophies -- Alternate value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new business -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- Organizational issues -- Case challenges for part II -- Appendix : Planning forms.
Summary: Significantly revised and updated to reflect current business thinking and market conditions, this edition illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives. This new edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis.
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Holdings
Item type Current library Call number Status Date due Barcode
Bok Arflundra bibliotek La Qbl Aaker (Browse shelf(Opens below)) Available 9207

Includes bibliographical references and index.

Strategic market management : an introduction -- pt. I. Strategic analysis: External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Case challenges for part I -- pt. II. Creating, adapting, and implementing strategy: Creating advantage, synergy, and strategic philosophies -- Alternate value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new business -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- Organizational issues -- Case challenges for part II -- Appendix : Planning forms.

Significantly revised and updated to reflect current business thinking and market conditions, this edition illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives. This new edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis.

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