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Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : Thomson /South-Western, cop. 2006Edition: 3. edDescription: xix, 588 p. : ill. ; 24 cmISBN:
  • 0-324-31996-7 (hardcover)
  • 978-0-324-31996-5
Subject(s): DDC classification:
  • 658.8 22
Other classification:
  • Qbl
Online resources:
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Item type Current library Call number URL Status Date due Barcode
Bok Árasluokta Lat 658.8 (Browse shelf(Opens below)) Link to resource Available 6263
Bok Arflundra bibliotek La 658.8 Hoffman kurs 13/14 (Browse shelf(Opens below)) Link to resource Available 6262

Rev. ed of: Essentials of services marketing. 2nd ed. c2002.

Includes bibliographical references and index.

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