Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson
Material type: TextPublication details: Mason, OH : Thomson /South-Western, cop. 2006Edition: 3. edDescription: xix, 588 p. : ill. ; 24 cmISBN:- 0-324-31996-7 (hardcover)
- 978-0-324-31996-5
- 658.8 22
- Qbl
Item type | Current library | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Bok | Árasluokta | Lat 658.8 (Browse shelf(Opens below)) | Link to resource | Available | 6263 | ||
Bok | Arflundra bibliotek | La 658.8 Hoffman kurs 13/14 (Browse shelf(Opens below)) | Link to resource | Available | 6262 |
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
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