Internal corporate brand building : case studies of three Swedish service firms / Ted Karlsson
Material type:
TextSeries: Licentiate thesis / Luleå University of Technology ; 2006:68Publication details: Luleå : Luleå University of Technology, 2006Description: 157 s. : illSubject(s): - Varumärken
- Luleå tekniska universitet. Institutionen för industriell ekonomi och samhällsvetenskap. Avdelningen för industriell marknadsföring och e-handel
- Licentiatuppsats
- Brands
- Corporate brands
- Service brands
- Brand building
- Internal brand building
- Brand building process
- Brand identity
- Brand audit
- Brand position
- Brand positioning
- Brand team
- Corporate identity
- Positioning
- Qbm
| Item type | Current library | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Avhandling | Arflundra bibliotek | La rapp Luleå 2006:68 LIC ; Internet (Browse shelf(Opens below)) | Link to resource | Available | 5811 |
Lic.-avh. Luleå : Luleå tekniska univ., 2006
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